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Matcha mania: how big can the trend get?
By Emma Weinbren2025-07-22T14:51:00
Once the preserve of samurai rituals, vivid green tea matcha is being hailed as the ‘new coffee’. But as demand soars global supply is struggling to keep up
Matcha mania is here to stay. So says Ryan Moore, co-founder of Blendsmiths, who baulks at the idea of the green brew being a ‘trend’. “How can something that’s been around for thousands of years be a trend?” he asks.
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