Monin has added a duo of matcha flavoured concentrates for making iced drinks at home.
Blueberry Matcha Tea and Matcha Green Tea are rolling into 435 Tesco stores this month, alongside two other new flavours Chai Tea and Cold Brew (rsp: £5/250ml).
Each bottle contains enough liquid to make 10 iced drinks.
“This is a really exciting move for us,” said Jamie Carey, senior marketing manager at Monin UK. “We’ve monitored the rise of flavoured iced drinks, and wanted to make develop a product that not only tasted great, but made the matcha trend accessible to everyone, every day of the week.”
There had been nearly a million searches for matcha on TikTok last year, while flavoured matcha was also growing in popularity, said Carey.
“We’re really confident in our matcha flavours, as well as the cold brew, which makes an iced latte in seconds, and the chai tea, another coffee shop favourite,” he said. “The demand for customisable drinks continues to grow, and we see a definite space for that at home.”
To mark the launch, Monin is giving customers the chance to win one of five at-home barista kits. The kits include a Smeg coffee machine worth £400, three bottles of any Monin flavour, a month’s supply of Oatly and six glasses.
The new products would also be supported by in-store and social media marketing, Carey added.
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