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Fibre health claim regulation is bizarre and shoppers suffer for it
By Anthony Warner2026-10-14T15:06:00
Source: Sainsbury's
Many dubious calcium-fortified products can make legal gut health claims while a mixed wholegrain bread cannot, says Anthony Warner, development chef at New Food Innovation
There is near universal acceptance that persuading people to eat more fibre is a good thing. Barely 4% of the UK population currently eat the recommended 30g per day, with teenagers and elderly people falling particularly short.
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