
Champion: Tims Greek Family Natural Kefir
Kefir consumption has boomed off the back of awareness around gut-health. But its classically sharp, tart flavour profile remains a barrier to some. That’s what makes this innovation from Tims Dairy – which creates a gentler taste profile by combining kefir with the thick and creamy texture of Greek style dairy - such a clever idea.
It remains full of functional benefits too, with 12 live kefir cultures, including two trademarked cultures specifically recognised for supporting gut health. As another bonus, it’s also lactose-free. “A really innovative and exciting product,” said judges. “Thick, creamy and so many culinary uses. I would readily replace any other live yoghurt with this.”
Register your interest for the New Product Awards 2027
Gold
• Arla® Greek Recipe 10% Fat Natural Yogurt
• Tims Greek Family Vanilla Kefir
Silver
• Biotiful Gut Health Kefir Protein Yogurt Original 250g
Bronze
• Biotiful Gut Health Kefir Natural Yogurt Original 1kg
• Biotiful Gut Health Kefir Yogurt Alphonso Mango 350g
• The Collective Pudstars Yoghurt Pots Strawberries & Cream + Banana & Custard
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The Grocer’s New Product Awards 2026

Sheer innovativeness wasn’t the only theme running through the winners in The Grocer’s New Product Awards 2026 – with health a leading priority
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The Grocer’s New Product Award 2026: Yoghurts
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