The Grocer’s New Product Award 2026: Yoghurts

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Kefir consumption has boomed off the back of awareness around gut-health. But its classically sharp, tart flavour profile remains a barrier to some

Kefir consumption has boomed off the back of awareness around gut-health. But its classically sharp, tart flavour profile remains a barrier to some. That’s what makes this innovation from Tims Dairy – which creates a gentler taste profile by combining kefir with the thick and creamy texture of Greek-style dairy - such a clever idea.

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