Simon Mellin has a simple belief: that doing the right thing should be easy. It’s why he bought a battered old milk float in 2018 and started delivering milk door to door in his hometown of Colne, Lancashire. And it’s why Modern Milkman – the business he built from that idea – now completes more than 300,000 deliveries a week and is focused on the US as its next frontier.

Mellin grew up in a household where waste was frowned upon and spent his formative years working in his dad’s butcher’s shop. As a man whose upbringing “was all about using everything”, it’s no surprise to hear him lament how “consumerism drives different behaviours”.