More mindful, more chef – that’s the mantra of Fabien Desiage, who has spent close to a year in the role of CEO at recipe box brand Mindful Chef.

Founded in 2015 by three school friends, the company was acquired by Nestlé in 2020. But major corporate ownership – and the appointment of Desiage, who has spent the past 30 years at the Swiss fmcg giant – hasn’t changed the ethos of the company.

“What we’re doing now is doubling down on something that was laid down 10 years ago,” says Desiage, who held roles at Nestlé’s petcare division across DTC, operations and its startup accelerator.