Six months after Defra said it was time for the government to “get out of the way” and let the industry run the controversial extended producer responsibility tax, it’s becoming clearer what that will entail. An industry bid, known as UK Packaging PRO (Producer Responsibility Organisation) and led by the FDF, was given the keys to the castle.

It will be headed up by Karen Graley. All eyes will be on whether the former packaging boss for M&S, Waitrose and Safeway can win over those wary of a producer takeover and help turn EPR from a hated tax and Treasury liability into a driving force for a circular economy.

The PRO has only been operational since 1 April, and still only has four staff, including Graley. But it boasts heavyweight backing from a board of the most powerful food companies in the UK and aims to grow to 40 employees.