Fibre is having a moment. But its latest advocate isn’t a perfectly preened 20-something extolling the benefits of chia seeds while clad head to toe in athleisure wear. It’s Hugh Fearnley-Whittingstall, the 61-year-old chef and campaigner.

Fearnley-Whittingstall’s new book, High Fibre Heroes, is centred on “how to turn 12 everyday vegetables into 100 joyful, health-boosting recipes”. That’s because, while he insists “fibremaxxers are great” and “it’s a really good thing, bringing fibre to the attention of the next generation in a fun way”, he feels “they do home in quite often on a set of dry ingredients”.

That’s why the book is broken into chapters focused on his 12 ‘high-fibre heroes’, the likes of peas, carrots, leeks and mushrooms. “The radical thing I’ve done is make my high-fibre heroes not so much the things the influencers are all talking about. They’re vegetables you already know. And they’re all found in the fresh, canned or frozen section of the supermarket.”