All Companies articles
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Comment & Opinion
Coca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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News
Greggs to open new national distribution centre in Kettering
The chain is expanding to improve its capacity in the ambient and chilled supply to its 2,500 sites
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News
Aldi introduces crownless pineapples to cut food waste
The discounter is removing crowns during the production process to prevent them ending up in customers’ bins
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Comment & Opinion
Morrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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Comment & Opinion
Evian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & Opinion
Home of the Hotspots: Just Eat boosts restaurant relations with mini-docs
The series is a frenetically paced look at locally loved foodie spots across the UK
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Comment & Opinion
How Aldi’s apple agreement could change the game for growers
Longer-term agreements mean better business decisions can be made, says Ged Futter of The Retail Mind
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Comment & Opinion
Visual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Comment & Opinion
Uncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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News
One Stop ramps up bakery offer with 33 sweet and savoury lines
The retailer is working with local bakeries to offer regional ranges
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News
Wilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man
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Comment & Opinion
Unfrosted: Seinfeld’s Pop Tarts film makes for cheerful family fare
Comic caper sees Kellogg’s race Post to create a heatable fruit pastry
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Comment & Opinion
Dreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Comment & Opinion
Foka Wolf takes on Tesco with satirical pricing pranks
The Birmingham-based artist has set his sights on Tesco with two new works
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Comment & Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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News
Christmas côtes du rhône promotion prompts Aldi to extend ‘wine of the week’ offer
Aldi’s Specially Selected Cairanne sold out in just four days at Christmas
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Comment & Opinion
Aldi’s Next Big Thing: engaging insight into product pitch process
Some interesting small brands pitched, all facing the prospect of scaling fast and reducing prices on their premium products
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Comment & Opinion
Why Amazon is walking back on Just Walk Out technology
After heralding its Just Walk Out technology as a development that would “push the state of the art forward”, Amazon has decided, actually, nah, and is stripping the tech out of its US stores
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Comment & Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way