All Companies articles
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Comment and Opinion
Jason Momoa makes massive impact for Nuii
“Are you hungry for adventure?” asks the new brand ambassador. The adventure in question appears to be a stroll by a nice beach
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News
Christmas côtes du rhône promotion prompts Aldi to extend ‘wine of the week’ offer
Aldi’s Specially Selected Cairanne sold out in just four days at Christmas
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Comment and Opinion
Aldi’s Next Big Thing: engaging insight into product pitch process
Some interesting small brands pitched, all facing the prospect of scaling fast and reducing prices on their premium products
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Comment and Opinion
Why Amazon is walking back on Just Walk Out technology
After heralding its Just Walk Out technology as a development that would “push the state of the art forward”, Amazon has decided, actually, nah, and is stripping the tech out of its US stores
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Comment and Opinion
Greggs bags attention with cheesy quiz show ad
‘Bag some joy’ has worked nicely for Greggs for some time – but now the brand is making the slogan work a different way
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News
KFC store in London hit with penalty for rat infestation
A fine has been issued, after environmental Health Officers had closed down the branch due to an infestation posing ‘an imminent risk to health’ in 2022.
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Comment and Opinion
Why Tesco should stick with yellow for Clubcard Prices
Yellow has been used to signify discounts and deals across the retail landscape for decades, says Will Rees-Hooper, strategy director, Design Bridge and Partners
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Comment and Opinion
How becoming a B Corp made us think and work differently
March marks B Corp month, so I thought it relevant to offer some practical advice on how best to approach the certification process
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News
Asda sets new target for HFSS reduction and demands supplier emissions data
Asda has told its “highest impact” suppliers to sign up to a new data platform that will measure their carbon emissions, treatment of workers, and procurement ethics
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Comment and Opinion
Just Eat targets Brits with passive-aggressive animations
Just for us Brits, the delivery giant has come up with four new ads starring anthropomorphic animals
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Comment and Opinion
Bottlecelli: Lidl’s pun-tastic installation gives Glasgow a cultural boost
Venus: Roman goddess of love, desire, sex, fertility, prosperity… and now Lidl’s bottle and can return scheme pilot
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Comment and Opinion
Charlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Comment and Opinion
Cadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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News
Aldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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Comment and Opinion
The AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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News
Parfetts boosts retailer support with wave of new appointments
Head of retail Steve Moore said new national sales controller roles were created to ‘support the teams in the field’ and ‘provide senior levels of knowledge and experience to all customers’
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Comment and Opinion
Richard Osman narrates story of cartoon Charlie Bigham
The ad reinforces Bigham’s corporeality by, er, featuring him throughout in cartoon form
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Comment and Opinion
Cadbury marks 200 years with moppet’s spectacular return
Cadbury reimagines its cute kid campaign as a time-travelling spectacular
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News
Breal Group announces £1m investment in Black Sheep Brewery
Black Sheep was bought out of administration by Breal in May 2023
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Comment and Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious