All Meal Kits articles
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NewsSimplyCook defies category woes to make first-ever profit
The company called 2023 a “watershed” year and said in its newly filed accounts that it moved into the black thanks to a “right-sized” plan, with lower marketing investment and disciplined cost management
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NewsDTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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NewsSurya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs
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Profiles and QandAsMy food & drink job: Lici Sawyer, junior brand manager, Bol Foods
Lici explains how a degree in Spanish taught her the communication skills to land a marketing role at Bol Foods
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NewsGousto launches Bluey-themed recipe range for families
The new range has been created in partnership with BBC Studios – which holds global merchandising rights for the show it co-commissioned with ABC Australia
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Comment and OpinionMeal kits should be huge, but they’ve proven a tough sell
Sainsbury’s is thinking along the right lines with this SimplyCook tieup, says Jeremy Garlick, partner at Insight Traction
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Comment and OpinionHow do you solve a problem like meal kits?
HelloFresh should focus on its core, affluent, loyal and happy customers, of which there are fewer, but are worth more
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Category ReportCan restaurant-style meal kits poach punters in cost of living crisis
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Range PreviewSupermarket dine-in deals for a budget Valentine’s Day 2024
Supermarkets are here to help you wine, dine, and save your way through a cost of living crisis Valentine’s Day
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NewsAmazon to offer free HelloFresh delivery for Prime members
HelloFresh stated the UK was in culinary ‘Groundhog Day’, hoping new Prime partnership will bump home cooks out of dinner ruts
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Range PreviewTesco takes on Old El Paso with new Tex Mex range
Tesco is helping shoppers fight inflation with a new own-label Tex Mex Feast range
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NewsHelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
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NewsMindful Chef website crashes under weight of demand
The week from Boxing Day saw a 2,069% increase in new customer sign-ups, the brand said
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Range PreviewAt-home recipe box Christmas ranges new for 2023
From festive brunch hampers to all-out big day spreads, check out what’s new this December in the world of DTC
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NewsSainsbury’s resumes meal kit partnership with SimplyCook as part of store refresh
The service has launched in Sainsbury’s newly refurbished Witney store
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NewsUK subscription services nearing saturation point, research shows
91% of Brits surveyed who had not yet signed up to a service said they had no plans to do so
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WebinarWATCH: How will Brits cook at home in 2024?
Watch our webinar on demand to find out how brands and retailers can tap into Britain’s fast-changing home-cooking landscape. Register now for an in-depth discussion on the latest home-cooking trends with industry experts.
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NewsRecipe kit brand Grubby makes retail debut via exclusive Tesco tie-up
The meal kits are being merchandised on a dedicated branded display as part of Tesco’s Dinner Tonight strategy
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NewsInflation and cost of living send Mindful Chef to steeper losses
Losses have widened at Mindful Chef as a squeeze on consumer spending and inflation dampened demand and hurt margins.
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Profiles and QandAsMy food & drink job: Emma Detain, sustainability manager, Mindful Chef
Sustainability manager Emma talks all things B Corp, career progression and food’s carbon footprint