If the Oxo mum was on a GLP-1, would she still want to cook?

By Ayisha Koyenikan2026-07-02T07:48:00

As GLP-1 medications reduce appetite for millions of primary household cooks, food brands face a new challenge, says Ayisha Koyenikan, principal strategist at Mintel Food & Drink

If the mum in the iconic Oxo gravy adverts from the eighties and nineties was on GLP‑1 medication, would her family still gather to eat and spend time together?

If the Oxo mum was on a GLP-1, would she still want to cook?

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