All Petcare articles
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Category ReportHow social media is shaking up the petcare category
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
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NewsPet health and premium food to drive global petcare growth, analysis shows
Consumers’ growing awareness of nutrition’s effect on health will help boost the global industry to hit $645bn (£477bn) by 2035, according to analysis by Bloomberg Intelligence
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NewsScrumbles’ gut-healthy petfood sales soar
Scrumbles’ revenue leaped 68% to £28.3m in the year to the end of May 2026
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NewsParamount Retail sells off Vital Pet Group
Vital Pet has now come under the leadership of SPL’s owner Tom Wang and his co-managing director Richard Long
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NewsInspired Pet Nutrition hires new CCO to boost growth
IPN has grown rapidly in recent years as it snapped up high-end supplier Butcher’s in 2024 before turning to the continent to buy French brands Sorpal and Ultra Premium Direct in 2025
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NewsTails.com debuts Inner Vitality range of meal toppers for dogs
The Tails.com Toppers lineup comprises freeze-dried and bone broth options suitable for dogs from eight weeks old
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Feature SynopsisFocus On Petcare: 19 September
Shoppers are using social media to find product recommendations for their pets
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NewsPurr & Meow unveils new look and upgraded recipes
Purr & Meow has taken a wellbeing-led approach through functional recipes designed to support cats through life stages and health needs
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NewsAssisi Pet Care snaps up premium petcare brand Forthglade
Forthglade’s portfolio of natural petfoods includes treats and wet and dry food with “minimal” processing
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NewsPremium products to drive $79bn expansion in petfood market over next decade
Industry analysts from Bloomberg Intelligence predicted the market would grow 70% to $192bn by 2035
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NewsJollyes sales grow after ‘ambitious’ store and range investment
Jollyes is in the midst of an ambitious expansion plan to double its store estate over the next five years
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NewsDogfood player Years secures growth investment to accelerate retail rollout
Consumer investment firms Verlinvest and Five Seasons Ventures took a significant minority stake in the rapidly growing brand to support a retail and international expansion plan
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NewsOmni secures £11m investment to back ‘Ozempic for dogs’ launch
Pet nutrition specialist Omni has raised £11m as the business aims to disrupt the category with products targeted at tackling obesity and food allergies in dogs
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NewsMorrisons moves into financial services with new pet and travel insurance
The new travel and pet insurance packages mark Morrisons’ first move into financial services as it looks to expand its offer beyond traditional grocery
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NewsPetcare player Lily’s Kitchen surpasses £100m in sales
Founded by Henrietta Morrison in 2008, Lily’s has a long history of rapid growth. Its turnover stood at £40m when Nestlé acquired the brand from its private equity backers in 2020
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NewsPurina revamps Gourmet Perle range to meet demand for posh wet catfood
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany.
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NewsDeadline extended for The Grocer New Product Awards 2026
The deadline for The Grocer New Product Awards 2026 has been extended to 15 June, as the event introduces a new two‑stage consumer testing process for household and personal care products
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NewsTails.com unveils 10-strong protein meal range for dogs
The posh lineup comprises five recipes, each in two pack sizes. All contain 65% chicken, turkey, lamb, beef or duck
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NewsPets at Home shares rally as James Bailey signals turnaround progress
Investors signalled their confidence in new Pets at Home boss James Bailey this week as the former Waitrose boss presided over his first set of results for the troubled retail and veterinary chain
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News‘All eyes on’ James Bailey as Pets at Home turnaround kicks in
James Bailey, in place since late March, has taken the reins of a retail turnaround plan announced by the group six months ago