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Dogfood player Years secures growth investment to accelerate retail rollout
By Ed Devlin2026-07-01T06:53:00
Consumer investment firms Verlinvest and Five Seasons Ventures took a significant minority stake in the rapidly growing brand to support a retail and international expansion plan
Personalised dogfood challenger Years has agreed a multimillion-pound investment deal as consumer demand for premium and health-focused petcare products continues to boom.
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