Omni secures £11m investment to back ‘Ozempic for dogs’ launch

Omni Dragons Den

Pet nutrition specialist Omni has raised £11m as the business aims to disrupt the category with products targeted at tackling obesity and food allergies in dogs

Omni plans to use the money to accelerate customer acquisition online, expand into retail and to launch proprietary new products, including an ‘Ozempic-style’ natural weight loss supplement for dogs.

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