Nestlé Purina Petcare Europe has relaunched and expanded its Gourmet Perle portfolio as it looks to meet increasing demand for premium wet catfood.
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany. It features a new look designed to stand out on shelf and make it easier for cat owners to explore the Gourmet Perle range.
As part of the relaunch, Purina has added Gourmet Perle Ocean Flakes In Gravy, a rich-in-fish range inspired by human cuisine. Variants comprise Cod, Salmon, Plaice and Saithe – available as 85g pouches in mixed multipacks of 12, 40, 60 and 96. The NPD’s “distinctive flaky texture brings a new way for cats to enjoy recipes rich in fish, offering visible, delicate pieces designed to appeal to cats”, said the brand.
Its overhaul will be supported by ‘Shine Like a Pearl’. The push highlighted how each Gourmet Perle recipe was “shaped by time, care and craftsmanship”, Purina said. “Today’s cat owners are paying closer attention to what goes on their pet’s plate – from the quality of ingredients to how recipes are made – and increasingly value higher-quality options.”
Premium wet catfood was a key growth platform for Nestlé in the petfood category, Purina added. “With around 108 million pet cats across Europe, the category continues to offer significant opportunities for growth, particularly in wet food, which caters to ‘feline foodies’ who enjoy variety and refined textures.”
Elisa Riboldi, chief marketing officer at Purina Europe, said: “With Gourmet Perle, we’ve always focused on the details that matter – from carefully prepared recipes to textures cats love. This relaunch, brought to life through our ‘Shine Like a Pearl’ campaign, builds on that heritage, combining quality ingredients, daily craftsmanship and innovations like Ocean Flakes to create a more refined mealtime experience.”
Purina’s UK value sales grew 0.8% in grocery last year on volumes down 1.8% [NIQ 52 w/e 27 December 2025]. The brand targeted growing segments in petfood – including premium meals, advanced health and posh snacks – and stabilised its Felix range “after a turbulent couple of years”.
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