Scrumbles’ gut-healthy petfood sales soar

Scrumbles cat food pouches with cat licking lips

Scrumbles’ revenue leaped 68% to £28.3m in the year to the end of May 2026

Sales have soared at gut health-focused cat and dogfood challenger Scrumbles, as its prebiotic products chimed with consumers’ preoccupation with pet health.

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