Jollyes Pets’ sales have grown by 8.7% after its investment into new stores and ranges paid off.
The budget pet retailer opened 14 new stores during the year to 31 May 2026, which helped total sales grow to £169m.
Like-for-like sales grew by 4.3% during the same period, which the retailer credited to its investment into its own label offer, which included a new budget range, as well as the launch of a new on-demand channel with Uber Eats. Transactions across its 123 stores were up 7% overall.
“This was a strong year for Jollyes as we transformed our offer, built our store network at pace and invested in our colleagues,” said Jollyes CEO Adam Dury, who was appointed to role full-time in May.
“But this is only the beginning – we’re determined to accelerate our growth as we bring Jollyes’ value to more places to serve more communities,” Dury said.
Jollyes focus on own label and convenience
The retailer – which is owned by TDR Capital – is in the midst of an ambitious expansion plan to double its store estate over the next five years. Dury presented the strategy to colleagues at a recent store manager conference.
The retailer believes the UK petfood market could grow by 11% to £4.3bn by 2030, and has released a list of 160 desired locations across the UK it believes can help it serve that demand.
It has focused its own label efforts on value, with the launch of a new Simply Jollyes own-label range for cats and dogs. It has also added some more premium branded fresh ranges including Tuggs, Nutriment and Wilsons. Jollyes also launched new fixtures, including a “natural” treats pick and mix.
“This full-year growth reflects the strength of our value strategy and the growing loyalty of pet owners across the UK, giving us real confidence as we push ahead with our five-year plans to double the size of the business,” Dury added.
“Our compelling price leadership, combined with the expertise of our people and the continued development and innovation in our ranges, gives us an exciting platform for our ambitious plans to grow.”
The figures, which were released by the business and have yet to be published at Companies House, represent back-to-back sales growth for Jollyes following a 13.4% rise in 2025.
However, despite strong sales, Jollyes’ losses have surged after the majority acquisition by Asda owner TDR in February 2024 saddled it with £2.4m in restructuring costs and debt.
Pre-tax losses grew to £19.5m during the 15-month period to 1 June following the acquisition.
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