Indian street food brand Chaiiwala is expanding its partnership with Roadchef, taking its motorway format into Wales for the first time.
Located at Roadchef Magor on the M4, the new 320 sq ft express café marks Chaiiwala’s second location in Wales, joining its existing city centre site in Cardiff.
The Magor café will serve Chaiiwala’s Karak Chaii, freshly brewed on site using a blend of seven spices, alongside popular menu items including Wala wraps, all-day breakfast wraps, rice bowls, Bombay toasties, sweet treats, and hot and cold drinks.
It adds to the brand’s existing sites launched in partnership with Roadchef, at Watford Gap Services and Sandbach Services.
The launch also comes as Chaiiwala continues to scale to 500 global locations over the next 10 years. Founded in Leicester in 2015, the brand now operates 119 UK stores, with over 130 total locations worldwide.
“Travel locations are an exciting growth opportunity for Chaiiwala,” said Chaiiwala co-founder Sohail Ali. “They allow us to bring high-quality, affordable Indian street food-style dishes and our world-famous Karak Chaii to more consumers on the go, while introducing the brand to new audiences.
“With further service station openings planned, Magor marks another important step in the roll-out of our container café format and demonstrates the potential we see for Chaiiwala across high-footfall travel locations.”
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