Unitas’ One Week Special promotion with Carlsberg Britvic has delivered a 312% uplift in sales versus the previous six weeks.
Originally launched in March 2026, the initiative was designed to deliver high-impact, short-term flash sales across Unitas’ member wholesale network.
Beer was the standout performer with a 367% rise in sales, while soft drinks delivered a 309% increase.
Every featured soft drinks brand achieved growth of more than 22%, led by Pepsi with a 327% uplift, and Lipton Ice Tea with 307%.
At SKU level, Poretti 10x440ml delivered a 2,162% uplift from a low base, supported by growth from Tango and Carlsberg multipacks.
Pepsi Max was the key volume driver, with four of the five highest volume uplift SKUs coming from the Pepsi Max range.
“These results are a brilliant example of what collaboration between Unitas and our supplier partners can achieve,” said Unitas head of retail trading Ashleigh Cheetham. “Carlsberg Britvic backed this activity fully, and our members responded in kind – the growth across both beer and soft drinks shows just how much value is unlocked when the membership takes action together.
“We’ve already had a fantastic response from both suppliers and members to future one-week offers, which is incredibly encouraging. We’ll continue working closely with our supplier partners and marketing to deliver more opportunities like these which drive growth, value and success for everyone involved.”
No comments yet