Budget pet retailer Jollyes has confirmed the appointment of Adam Dury as CEO, to lead a new five-year expansion strategy.
Former Tesco and M&S buyer Dury, who had been CEO designate since October 2025, will now take over the role permanently. Jollyes has also confirmed the permanent appointment of Gary Temple as CFO, following a year-long spell as interim.
Both appointments come alongside the unveiling of an ambitious new five-year strategy to bring the budget pet retailer to “more customers” around the UK. Currently, Jollyes has 120 stores, and has released a list of 160 target towns and cities across the UK it would like to expand to within the next five years.
Property consultant Edgerley Simpson Howe has been appointed to lead the search, which is focusing on roadside and retail park units of between 3,000 and 7,000 sq ft.
The new stores are on top of four new stores set to open this month in Lincoln, Kidderminster, Derby and Yeovil.
Jollyes’ new-look leadership team
Dury and Temple will join chief marketing officer Sean McGinty, chief people officer Claire Goldenberg, commercial director Anne Galloway, and retail and supply chain director David Stokes on the company’s “new” leadership team.
Prior to joining Jollyes in January 2025, Drury spent five years as chief commercial officer at Card Factory. He previously worked in commercial roles for both Tesco and M&S.
“Adam has run the business with clarity and purpose over the past six months, and I’d like to thank him for his commitment, energy and leadership,” said Jollyes chairman Andy Bond.
“The board has been impressed with the progress made under his guidance, and we’re delighted that he’ll continue to lead the business into its next phase.”
Despite strong sales, Jollyes’ losses have surged after the majority acquisition by Asda owner TDR in February 2024 saddled it with £2.4m in restructuring costs and debt.
It fell further into the red according to latest accounts by filing company Clifford Midco Limited, with pre-tax losses rising to £19.5m during the 15-month period to 1 June following the acquisition. Revenue grew 2% during the period.
Sales grew a further 10.4% over Christmas, which the business credited to its investment in everyday low prices and its wide range.
On his appointment, Dury said: “It’s a real privilege to be appointed to lead this amazing business as we embark on our next chapter of growth.
“We have a unique and exciting opportunity to bring Jollyes to more pet parents over the next five years, bringing our special combination of value, expertise and exciting pet ranges to more customers than ever,” he said.
“With customer expectations of petcare rising, Jollyes will introduce fresh petfood ranges, making nutrition more accessible through outstanding value,” Dury added.
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