Lily’s Kitchen has pushed through the £100m sales barrier as it won further distribution with the likes of Tesco, Sainsbury’s and Waitrose.
Revenues increased 5.3% to £100.4m as the petcare brand expanded market share in the year to 31 December 2025, according to the latest accounts.
Lily’s registered all its growth in the UK, with sales in the domestic market up 5.9% to £89.6m. It maintained turnover in Europe and the rest of the world at £9.2m and £1.6m respectively.
It launched a raft of NPD in 2025, including a range of supplements for dogs, and relaunched existing products such as its wet catfood.
Margins slipped just more than one percentage point to 37% in 2025, leading to a 14% drop in pre-tax profits to £5.2m.
Founded by Henrietta Morrison in 2008, Lily’s has a long history of rapid growth. Its turnover stood at £40m when Nestlé acquired the brand from its private equity backers in 2020.
“2025 was a milestone year for our team, which has worked incredibly hard to deliver sales of more than £100m for the first time,” CEO Giorgio Vesprini told The Grocer.
“This commercial success, alongside our highest-ever B Corp recertification in Q1, scoring 102 points, has not only helped us gain market share but demonstrates our commitment to using business as a force for good.
“It is testament to the dedication and passion from across the business that has seen volume-led growth with gains in distribution across UK retail including grocery and specialty, strong performance across DTC and e-commerce, international expansion into new markets, and innovative new launches including a complete update of our cat menu and the introduction of a new texture for our dog menu, Ultimate Chicken Stews.
“In particular, in 2025, we were proud to have secured incremental distribution increases in across various categories in Tesco, Waitrose, Sainsbury’s and Co-op. All of this is against a backdrop of increased interest in nutrition from pet parents who want to ensure their pets are enjoying meals made with proper meat and natural ingredients.
“We look forward to keeping up this momentum through 2026 and beyond.”
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