
The Wholesale Group has expanded its Chef Approved own-label desserts offer with a new 12-strong cheesecake range.
The frozen, thaw-and-serve range has been designed to “combine broad menu appeal with practical back-of-house benefits”, according to the group, with “easy storage, simple preparation, portion control and reduced waste”.
The selection includes four gluten-free options in Blackcurrant & Prosecco, Strawberry, Black Cherry & Dark Chocolate, and a vegan Raspberry & Gin cheesecake.
Alongside this, the range features pre-portioned cheesecakes such as White Chocolate & Raspberry, Sicilian Lemon, Caramelised Biscuit, and Toffee & Honeycomb.
A further four uncut fruit-topped cheesecakes will be available in Strawberry, Mandarin, Blackcurrant, and Fruits of the Forest, made with a digestive biscuit base, vanilla filling and real fruit toppings.
The cheesecakes will be available exclusively through the buying group’s network of independent wholesale members.
“Cheesecake remains one of the most dependable dessert formats for foodservice because it combines broad customer appeal with real practicality for operators,” said The Wholesale Group own-brand manager Richard Ellison.
“With this new Chef Approved range, we wanted to offer a strong mix of traditional favourites, more elevated flavour combinations and inclusive options, all in formats that help caterers manage service efficiently. It is a range designed to work hard in busy kitchens while still giving customers the kind of indulgent finish they expect.”






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