Tesco revives blue and white stripes in new value push

Tesco Everyday Low Prices launch

Tesco’s new Everyday Low Prices will be accompanied by the return of the blue and white ‘value’ stripes

Tesco is bring back the blue and white stripes made famous by its value range, which it dropped in 2012 because shoppers were “too embarrassed” to buy it.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW