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Value ranges in double-digit decline as Morrisons, Tesco and Sainsbury’s slash products
By Elinor Zuke2026-02-04T11:14:00
Morrisons, Tesco and Sainsbury’s have cut their budget own label ranges by up to 15.6%, removing some of the cheapest options from shelves as retailers focus on mid-tier products and alternative value mechanics
Morrisons, Tesco and Sainsbury’s have removed some of the cheapest options from their shelves by paring back their own-label budget ranges.
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