More to come says Ken Murphy as Tesco zeroes in on 30% share target

Tesco blue stripe everyday low prices instore aisle promo (3)

Source: Bryan Roberts

With its market share up 31bps to 29.4%, Tesco has now had 32 consecutive four-week periods of year-on-year gains 

Tesco boss Ken Murphy has warned its rivals it is ready to breach its target of a 30% market share this year, after the supermarket recorded its biggest market dominance in a decade.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW