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How symbol groups are investing to win retailer loyalty in 2026
By Alice Leader2026-01-23T11:13:00
Facing a cost of living crisis, the decline of tobacco sales and the rise of major mults in the convenience space, symbols are pulling out all the stops to attract retailers and protect margins
The fightback is on. After years on the back foot, symbol groups are regaining momentum, and the evidence is visible in growing store numbers and bold investment.
Premier hit a milestone of 5,000 stores in November
. Select & Save is betting big on its refreshed branding and a new supply deal with Booker to drive estate growth. And Co-op Wholesale is modernising Nisa with a fresh fascia and enhanced in-store proposition, positioning the symbol group at the “premium end of the value tier”, according to Co-op Wholesale MD Katie Secretan.
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