My food & drink job: Keenia Dyer-Williams, marketing & growth lead, Omega Pressery

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Keenia dyer williams omega pressery

Name: Keenia Dyer-Williams

Age: 28

Job title: Marketing & growth lead

Company & location: Omega Pressery, hybrid/London

Education: English Literature and Creative Writing at University of Birmingham

As a child, what did you want to be when you grew up? I was always the super creative child who preferred pen, pencil and paper to playing outside every day. I was torn between wanting to be an author or an artist, because in my head I could only pick one! Turns out marketing let me do both.

Why did you decide to go for a career in food & drink? I’ve been in marketing since leaving uni, which is the perfect marriage of my two passions: writing and design. I’ve worked across industries, from the arts to sustainability and travel media, but as a massive foodie, I’ve found food & drink to be one of the most exciting.

There’s something special about helping people discover products like Omega Pressery’s that aren’t just delicious but genuinely improve their everyday lives.

“A good fmcg recruiter can be a game-changer for finding roles that match your skills and interests”

Explain your job to us in a sentence (or two): I grow the Omega Pressery brand by driving awareness, engagement, and sales across digital and retail channels. From creating content and campaigns to supporting our stockists with activations, I make sure people know who we are and why our oils matter.

What does a typical day look like for you? I’ll usually start with a morning catch-up with our co-founder to align on priorities, then jump into meetings with our creative agencies (social, web, design) to keep everyone on track.

Most days I’m reviewing and approving social content for the week ahead, writing or designing something (scripts for founder-led Reels, brand copy for Amazon, influencer gifting brand cards), or planning upcoming campaigns and trade shows. I also spend time equipping our stockists with everything they need for in-store activations. It’s a mix of creative, strategic, and very hands-on work.

Omega Pressery

Tell us how you went about applying for your job: I spotted the role on LinkedIn through an fmcg recruiter I’d worked with before (shout-out to Ignite).

After an initial screening, there were two more stages: a virtual interview with the founders, then a practical task and in-person interview. For the task, I had to create and present a 360 marketing plan for a new product launch.

The toughest questions were around how I’d handle specific demands from buyers and I hadn’t worked directly with buyers before, so I had to think on my feet. But I leaned into how I’d approach it creatively, and thankfully that landed well.

What’s the best part about working for a food & drink company? Getting people excited about a product you genuinely believe in. There’s something deeply satisfying about working with something tangible that people can taste and enjoy. Plus, no two days are the same, which keeps things interesting.

And what’s the biggest misconception people have about working in food & drink? That it’s all tastings and food festivals. Don’t get me wrong, tastings and food festivals are amazing but, especially at a challenger brand, there’s a huge amount happening behind the scenes.

Even a fun tasting day with a retailer or at a trade show requires serious logistics, planning, and follow-through. It’s far scrappier and more hands-on than people expect.

What advice would you give to other young people looking to get into the food & drink industry? Study the brands you already consume and interact with. Which ones resonate with you, and why.

For me, coming from a sustainability background, I knew I only wanted to work with brands that genuinely care about people and the planet… not just great-tasting products. That clarity made it much easier to find roles that aligned with my values and build knowledge of how mission-driven brands operate. Also, a good fmcg recruiter can be a game-changer for finding roles that match your skills and interests.

What’s your ultimate career dream? To create something that gets noticed. Whether that’s a campaign that goes viral or a piece of work that ends up on billboards across the UK, I want to be known for work that moves people, not just sells to them.