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Wilkinson Sword launches ‘Partners in Smooth’ Williams F1 campaign
By Daniel Selwood2026-06-01T08:00:00
Source: Edgewell Personal Care
The activity is led by a short film in which Wilkinson Sword’s Blade Master character serves as Williams’ first ‘director of smooth’
Wilkinson Sword and Atlassian Williams F1 Team have today (1 June) launched ‘Partners in Smooth’ – a campaign designed to bring the brands’ partnership to life.
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