Asda push healthier choices in 10 ‘nudge’ trial stores

Asda fruit & veg

Asda’s move will include the introduction of healthier choices in snacking aisles, with products that are high in fibre and below 100 calories

Asda is to roll out 10 “nudge” trial stores to test ideas to encourage healthier baskets.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW