Close menu
- Home
- Retail & Wholesale
-
Products & Suppliers
- Back to parent navigation item
- Products & Suppliers
-
Product Categories:
- Back to parent navigation item
- Product Categories:
- Alcoholic drinks
- Bakery
- Cereals & breakfast
- Cheese
- Chicken & poultry
- Chocolate
- Confectionery
- Crisps, nuts & snacks
- Dairy
- Fish
- Fresh produce
- Frozen
- Household
- Meat
- Own Label
- Sauces & condiments
- Seasonal
- Soft drinks
- Vaping
- Vegan & plant-based
- World foods
- Suppliers
- People
- Reports & Data
-
Topics A-Z
- Back to parent navigation item
- Topics A-Z
-
Popular topics:
- Back to parent navigation item
- Popular topics:
- Cost of living crisis
- Crime
- Deposit Return Schemes
- Finance
- Government & Regulation
- Health
- Inflation
- Loyalty
- Marketing
- Mergers & Acquisitions
- New Product Development
- Sourcing
- Supply chain
- Sustainability & environment
- Technology
- Ultra Processed Foods
- Vaping
- A-Z all topics
- Content by type:
- Events
- Ask iA
- Subscribe now
‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
By Steve Pearce2026-06-25T15:31:00
Source: Getty Images
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
It’s a time of exciting potential for the non-alcoholic drinks category. What started as 0% versions of beer, spirits and wine, has expanded into a segment that includes everything from matcha to lion’s mane.
Already have an account? Sign in here
Already have an account? Sign in here