All Free-from articles
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Range PreviewPistachio mini eggs and carrot cake hot cross buns: Sainsbury’s Easter 2026
Sainsbury’s has launched its Easter range for 2026 focusing on premium eggs, Nectar pricing and free-from
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Range PreviewCherry bakewell hot cross buns and vegan raspberry & dark chocolate eggs: Asda Easter 2026
Highlights from Asda’s Easter 2026 line-up include a pistachio & Himalayan salt white chocolate egg and a caramel, pretzel & honeycomb milk chocolate egg
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsEat Natural adds fruit bars in ‘edible wafer paper’ to reduce mess
The bars are described as ’balanced and convenient’ snacks for children and adults
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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NewsTesco recalls free-from Christmas cupcakes that may contain milk
Tesco has urged shoppers with a milk allergy not to eat the product
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NewsFreee adds ‘first’ gluten-free dumpling mix in range overhaul
The range has been given a new look with ‘food-inspired’ designs
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Free-from & plant-based – savoury
Quite simply, a ‘brilliant product that’s bang on consumer trends, as people look to limit UPFs and eat whole plant foods instead’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Free-from & plant-based – sweet & milk
‘Taste-wise this absolutely delivers,’ said one judge, who had high praise for the quality of the ingredient deck too
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NewsTesco recalls Free From breadcrumbs that contain gluten
The product is a possible health risk for anyone with a gluten allergy
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NewsOaf launches gluten-free sub rolls and flatbreads into Tesco
Oaf is the brainchild of gluten-free food manufacturer Juvela
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NewsWhite Rabbit rolls gluten-free chilled pasta trio into retail
The pasta boasted ’a bigger surface area and more bite’ than other shapes, White Rabbit said
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NewsIBS-friendly mission continues at Bay’s Kitchen after founder’s passing
IBS-friendly sauce maker Bay’s Kitchen has found a new leader and secured fresh funding to continue its mission, eight months after the death of its founder Bay Burdett
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ProfilesMy food & drink job: Harry Neave, NPD technologist, Nomo
‘Doing an apprenticeship is a great way to get started. It gives you hands-on experience and a real idea of how the food industry works as a whole’
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NewsBone broth challenger Freja appoints new MD to help drive growth
Freja has appointed a managing director to drive the next phase of retail growth at the bone broth challenger brand
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ProfilesWhite Rabbit CEO Nick Croft-Simon on micro-managing, skaters and pizza
‘I had a phobia of the wind when I was a kid. I was convinced I’d get blown away’
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NewsGenius Foods unveils ‘clean label’ gluten-free bread range
The range was created with reality TV star and diagnosed coeliac Megan McKenna
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NewsGenius Foods sales plummet but management confident of turnaround in 2025
Sales at Genius Foods have plunged by almost a fifth as the gluten-free baker struggled with a long-running turnaround attempt
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Category ReportWhy free-from needs a revamp: trends in free-from 2025
Many shoppers say free-from brands are boring. So, how can they spruce up their image?
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NewsFree-from snacking brand Crave launches savoury multipack duo
The new products would bring ’nostalgic bold flavours to lunchboxes and everyday snacking’, said Crave