Plant protein brand Pulsin has returned to growth, after owner Tooru cut down and revamped its range of SKUs. Tooru has also invested fresh capital into the brand and switched to a new manufacturer, boosting margins.
The group told investors this morning that Pulsin was now “well positioned” for further expansion.
AIM-listed Tooru said it expected its subsidiaries, which include Pulsin and the gluten-free bread brand Oaf, to have delivered a “strong EBITDA performance” in 2025.
The update in advance of full-year results added that the momentum had continued into Q1 of 2026, with the group’s operating businesses generating a joint average gross revenue of around £1m per month, and EBITDA of £150k.
“Going forward, we expect these levels to increase as Oaf builds its market presence and Pulsin benefits from increased capital investment and distribution,” the company said.
Oaf was launched in mid-2025 as the branded wing of medical gluten-free bread supplier Juvela.
Rolled out in Tesco, the brand has since picked up an Asda listing, where initial sales have “tracked ahead of expectations”.
Tooru said Oaf was a “key driver” of short-term growth for the group. But Tooru has also just signed an agreement to buy Mylky, a maker of counter-top plant milk blenders, for £12m.
Shares issued by Tooru for the transaction implied a value of £17m for the group, significantly above its current market cap.
Group CEO Scott Livingston said the board was encouraged by trading momentum as both revenue and profit climbed.
“OAF’s expansion into major retailers and Pulsin’s return to growth demonstrate the strength of our brands and the opportunities ahead. Going forward, we firmly believe that the Group is well positioned to accelerate growth and continue building value across the portfolio,” he said.
“We remain excited about the opportunities in front of us as we progress through 2026.”
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