Co-op launches £3 fruit & veg bags in Deliveroo exclusive

Co-op is launching £3 “mystery” produce bags for online shoppers, allowing them to order fruit & veg that would otherwise go to waste.

The initiative, dubbed Second Chance Saver Bags, has been launched across 20 stores today (10 June) in an exclusive partnership with Deliveroo, including in Brighton, London and Manchester.

Each £3 bag will contain a mix of six to eight different fruit & vegetables, with an original value ranging from £5 to £32 depending on the items included. 

Co-op said it would offer customers an easy way to buy good, nutritious fruit & veg, while saving money and helping to tackle food waste. If the trial is successful, Co-op said it would be rolled out further across its estate.

Produce in the Second Chance Saver Bags could include items such as Co-op’s Irresistible Best of British Tomatoes, Co-op Fairtrade Organic Bananas, Irresistible Strawberries, Co-op Tenderstem Broccoli, Irresistible Baking Potatoes and Co-op Sweet and Crunchy Salad.

Co-op added that when surplus food does occur, it prioritises redistribution through community and charity partners such as Felix (formerly FareShare & The Felix Project), City Harvest, The Bread & Butter Thing, and Company Shop.

“Saving money, eating healthily and reducing food waste are all important matters to our member owners and our Second Chance Saver Bags will help shoppers to do all three with ease,” said Co-op retail director Kate McCrae.

“We’re extremely proud to be pioneering this new initiative exclusively with Deliveroo and look forward to seeing the response from our members and customers that shop with us through the platform.”

Deliveroo VP for consumer and new verticals Suzy McClintock said: “At Deliveroo, we’re always looking for innovative ways to offer our customers great value on quality products and Co-op’s Second Chance Saver Bags do just that while also actively reducing food waste.

“We’re proud to launch this trial in exclusive partnership with Co-op and help give our local communities a way to eat well, spend less and shop sustainably.”

This new initiative forms part of Co-op’s wider commitment to halve food waste by 2030.