Cookie dough brand Doughlicious has secured listings in Asda for three of its gelato bites flavours, including a new dairy version of its chocolate chip bestseller.
The NPD is a dairy take on the brand’s existing Chocolate Chip & Non-Dairy Gelato Bites, developed after “years of fan requests”. It has launched exclusively in Asda and is joined by the non-dairy Chocolate Chip variant and a Chocolate Truffle flavour (rsp: £4/six-pack).
The gluten-free gelato bites, which are also free from artificial flavours and preservatives, are made in west London using 100% British oats, with each bite “naturally portion-controlled” and containing 110 calories or fewer.
The launch comes as the ice cream category passed £2bn in retail sales last year, up 12.3% year on year [Circana w/e 14 March 2026]. Doughlicious said “better-for-you, free-from formats” were among the fastest-growing segments in the category.
“Our community has been asking for a dairy chocolate chip for years, and we wanted to get it absolutely right – same gluten-free, better-for-you standards, same hand-crafted process, just with the creamiest vanilla gelato we could create and more chocolate chips,” said Kathryn Bricken, founder of Doughlicious.
“Landing all three flavours into Asda nationwide is a huge moment for the team and means more people than ever can find that joy-meets-goodness moment in their freezer.”
It comes after the cookie dough brand completed a $5m funding round in August to back its continued expansion across the US. The round was led by Rich Products Ventures, the venture capital fund of family-owned US food group Rich Products, and private investor collective The Angel Group, along with existing investors.
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