All Free-from articles – Page 7
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Analysis & FeaturesOatly: is the plucky alt-milk challenger brand plucked?
Oatly is struggling to make it work as a corporate giant, with investors unnerved by mounting costs, strained sales, and a series of PR gaffes. What is going wrong?
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Analysis & FeaturesOatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
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NewsOne in three Brits don’t know where their oat milk comes from, research finds
Glebe Farm has called for provenance labelling on plant-based products to increase transparency for consumers
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Analysis & FeaturesWhat must happen to prevent more food allergen deaths?
As an inquest determines Celia Marsh’s death was caused by contaminated coconut yoghurt, gaps remain in the UK’s regulatory system
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Comment & OpinionWhy my sister Celia’s death must lead to better food allergy controls
‘Free-from’ should mean a guaranteed total absence of the allergen from the food, says Celia Marsh’s brother Gareth Gower
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Category ReportLuring Brits back to milk: The Dairymen category report 2022
Volumes are down and farmers are looking to stop production. What’s the sector doing to encourage shoppers to buy pints?
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Analysis & FeaturesWhy the sky’s the limit for Honestly Tasty’s high-tech vegan cheese
Would-be spacecraft engineer Mike Moore self-funded the launch of his plant-based cheese brand, in 2012. Four years later, investors are hammering at his door
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Category ReportCan the chocolate giants hit the free-from mark?
The booming vegan chocolate market has been driven by small, specialist brands. Can the likes of Cadbury also find the bullseye?
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Comment & OpinionFree-from lessons still to be learned from tragic death of Celia Marsh from Pret a Manger sandwich
The ‘free-from’ market has gone from niche to mainstream by targeting the burgeoning vegan and plant-based lifestyle – rather than meeting the needs of a tiny minority with severe allergies
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Analysis & FeaturesWhy vegan chocolate is attracting the big bucks
For evidence of the popularity of vegan chocolate, just look at its fundraising efforts
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NewsMerchant Gourmet adds Snacking Chestnuts and stuffing
The launches come ahead of the festive period, which was ‘a key moment for chestnut sales in the UK’, said Merchant Gourmet
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NewsProper Snacks moves into potato crisps with non-HFSS range
The snacks are billed as containing 30% less fat and salt than rival brands
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NewsOcado adds top 14 allergen-free ‘aisle’ in free-from switch-up
The retailer said it was ‘committed to supporting our customers, no matter what their dietary requirements’
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InterviewsWhite Rabbit’s free-from trip from Italy to Oxford, via the pub
The brand’s founders are taking traditional Italian fare and turning it gluten-free. It may not please their family, but it’s making shoppers happy
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NewsWhite Rabbit enters ambient aisles with its first risotto
Featuring the ‘perfect porcini and champignon mushroom combo’, the arborio rice mix is vegan, gluten-free and ready for plates in 20 minutes
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NewsShoppers with allergies face ‘discriminatory’ inflation as free-from food prices soar
Assosia data reveals 267 free-from food and drink products have increased in price across the big four supermarkets over the past 12 weeks
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NewsRollagranola rescues Primrose’s Kitchen brand from liquidation
Granola manufacturer Rollagranola is aiming to return upmarket muesli brand Primrose’s Kitchen to supermarket shelves after rescuing it from liquidation.
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NewsTree of Life owner in talks with banks to secure future
The group behind health food distributor Tree of Life is in talks with lenders to secure its future as it battles supply chain issues and rampant inflation, The Grocer has learned.
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Category ReportCan own label push brands out of free-from? Free-from category report 2022
Free-from continues to grow after lockdowns. As the cost of living crisis bites, could own label finally muscle in on pricier brands?
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Analysis & FeaturesWhy Mars vegan chocolate is disappearing from the major mults
Mars insists its chocolates should be ranged in the free-from aisle, despite being unable to label its chocolate ‘100% dairy-free’





