All Shopper trends articles – Page 13
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NewsCombined meat and meat-free fixtures confuse shoppers, finds study
A consumer study for AHDB found that more than half of shoppers were confused by the cross-category merchandising of meat alongside meat-free alternatives
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NewsTropicana enters ambient aisle with long-life juices
Cost-of-living pressure had changed consumer shopping habits, said Tropicana, with customers turning to bulk buying
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Analysis & Features10 charts proving own label is leaving brands in the dust
Record inflation and squeezed incomes have taken a toll on branded food and drink, with Kantar reporting own-label goods now account for a record 63% of grocery volume
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WhitepapersCost-of-living crisis: The questions you were afraid to ask
As the cost of living continues to dominate people’s lives, what really matters to consumers right now? Here’s an opportunity to fully understand their priorities.
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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Analysis & FeaturesDo customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
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Comment & OpinionThere’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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Whitepapers3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Analysis & FeaturesThe psychology of cheap meat: how we rationalise factory-farming
Why do so many people eat factory-farmed meat despite caring deeply about animal welfare? Through a series of self-deceptions, humans have disconnected meat from its living source
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Analysis & FeaturesWhy the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
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Promotional FeaturesFour ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis & FeaturesCity BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?
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Promotional FeaturesHow businesses can help consumers cut food waste
With inflation continuing to boom across the market, stretching shoppers’ spending limits, how can retailers inspire shoppers to reduce their household food waste and save money with simple and easy recipes?
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Comment & OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Promotional FeaturesUnderstanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Promotional FeaturesHow brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
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Comment & OpinionHow robots, AR glasses and oven-free kitchens will change cooking by 2040
Mintel believes AR glasses, kitchen farms and metaverse cooking games are the future. Here are its top predictions for UK kitchens in 2040
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WhitepapersHow to get to grips with what consumers want in 2023
Understanding what consumers want in the midst of a cost-of-living crisis is a major challenge for consumer goods companies. So how can brands and retailers best tackle this?