All Shopper trends articles – Page 18
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WhitepapersHow to execute your unified commerce strategy
Retailers’ ambitions to achieve omnichannel innovation and meet shoppers’ expectations are often ruined by their struggle to really execute on key insights. Download Aptos’ latest whitepaper for an insight into successfully tackling these challenges.
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Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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WhitepapersBuilding consumer confidence in seafood to boost consumption
How can industry meet evolving consumer expectations around the seafood category? This whitepaper reveals how consumer confidence in seafood can be built up effectively to meet demand and boost consumption.
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NewsTissue sector hit by decline in recyclable paper supply
As increasing numbers of people turn to remote work, and offices become more digital environments, suppliers have less paper waste to turn into recycled paper for toilet tissue
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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Analysis & FeaturesHow convenience retail is overcoming the cost of living barrier
The Convenience Conference offered insight into value strategies
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Comment & OpinionIn trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
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NewsCombined meat and meat-free fixtures confuse shoppers, finds study
A consumer study for AHDB found that more than half of shoppers were confused by the cross-category merchandising of meat alongside meat-free alternatives
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NewsTropicana enters ambient aisle with long-life juices
Cost-of-living pressure had changed consumer shopping habits, said Tropicana, with customers turning to bulk buying
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Analysis & Features10 charts proving own label is leaving brands in the dust
Record inflation and squeezed incomes have taken a toll on branded food and drink, with Kantar reporting own-label goods now account for a record 63% of grocery volume
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WhitepapersCost-of-living crisis: The questions you were afraid to ask
As the cost of living continues to dominate people’s lives, what really matters to consumers right now? Here’s an opportunity to fully understand their priorities.
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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Analysis & FeaturesDo customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
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Comment & OpinionThere’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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Whitepapers3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Analysis & FeaturesThe psychology of cheap meat: how we rationalise factory-farming
Why do so many people eat factory-farmed meat despite caring deeply about animal welfare? Through a series of self-deceptions, humans have disconnected meat from its living source
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Analysis & FeaturesWhy the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
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Promotional FeaturesFour ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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Analysis & FeaturesCity BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?