All Shopper trends articles – Page 16
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Promotional VideosHow the alcoholic ready-to-drink category is growing
What’s the story of alcoholic ready-to-drink beverages in 2023? Find out how the category has evolved and why major brand players are tapping into this $39bn global business as it moves into 2024.
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Promotional FeaturesHow brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Promotional FeaturesBeer: how to maintain long-term success amid the increasing competition
Although the beer category is continuing to flourish in the wake of the pandemic, brands still need to maintain diverse strategies to meet evolving consumer needs and ensure ongoing success. Find out more about how they can brew up a winning strategy.
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Promotional FeaturesWhy net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Promotional FeaturesTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.
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WebinarsWATCH: How will Brits cook at home in 2024?
Watch our webinar on demand to find out how brands and retailers can tap into Britain’s fast-changing home-cooking landscape. Register now for an in-depth discussion on the latest home-cooking trends with industry experts.
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Promotional FeaturesWhy optimising payment processing can benefit grocery retailers
The potential of payment processing is often underestimated in the retail environment. Find out how grocery retailers are missing an opportunity to reap multiple benefits from the payment transaction process.
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Promotional FeaturesWhat is the opportunity for AR at POS?
How can Augmented Reality help you boost sales at POS? Find out what the most common misconceptions are when it comes to implementation and how AR can help you win at shelf.
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WhitepapersThe grocery store of the future: how technology is evolving the store landscape
With the grocery store of the future at the cusp of transformation, find out how technology will redefine the in-store experience and how retailers can navigate the changes shaping their future.
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Promotional FeaturesWhy cans are becoming the packaging of choice for UK beverages
As the UK’s beverage market continues to expand, manufacturers are under increasing pressure to hit sustainability targets and satisfy changing consumer demands – and there is one packaging medium that is thriving as a result.
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Analysis & FeaturesRetailers and brands are adapting to capitalise on the air fryer boom
Retailers and brands are reacting to the now ‘mainstream device’
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Promotional FeaturesIoT and CMMS: a match made in retail heaven
Discover how combining the internet of things with computerised maintenance management systems is helping retailers save money and reduce waste.
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Analysis & Features10 charts explaining UK attitudes to sweets and confectionery
Need proof that sweets make people happy? Here it is: more people buy candy to boost their mood than for any other reason, according to our poll of 1,000 shoppers about their attitudes to sweets. And most people will purchase them every week
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WhitepapersHow to execute your unified commerce strategy
Retailers’ ambitions to achieve omnichannel innovation and meet shoppers’ expectations are often ruined by their struggle to really execute on key insights. Download Aptos’ latest whitepaper for an insight into successfully tackling these challenges.
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Analysis & FeaturesImmunity, influencers and incentives: 10 charts that explain UK attitudes to vitamins and supplements
We’ve quizzed 1,000 VMS shoppers to get to the heart of their health concerns and reasons for buying. So, what’s making VMS shoppers tick in 2023?
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WhitepapersBuilding consumer confidence in seafood to boost consumption
How can industry meet evolving consumer expectations around the seafood category? This whitepaper reveals how consumer confidence in seafood can be built up effectively to meet demand and boost consumption.
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NewsTissue sector hit by decline in recyclable paper supply
As increasing numbers of people turn to remote work, and offices become more digital environments, suppliers have less paper waste to turn into recycled paper for toilet tissue
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns