In the ever-evolving landscape of food and drink brands, success often hinges on the ability to captivate audiences and hold their attention. While strategies may vary widely, there’s one common denominator among 10 standout brands – they’ve all mastered the art of capturing TikTok audiences.
From quirky recipe videos to behind-the-scenes glimpses into production, these brands have repeatedly hooked and held attention on the world’s fastest-growing app. But, how can other food and beverage (F&B) brands replicate this success?
Get the latest report from global social-first marketing agency, The Goat Agency, to find out more as they uncover:
- What are 5 key challenges facing F&B marketers?
- Which 10 brands are killing it on TikTok and why?
- How are they ‘hooking’ and ‘holding’ attention and what can we learn from them?
- Where can brands think more omnichannel with influencer marketing?
The Goat Agency is a global, award-winning social media and influencer marketing agency. Since 2015, we have worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. Our expertise has grown beyond influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social commerce. In 2019, we were named Europe's Fastest Growing Agency by Adweek and in 2023, we were shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards.
In 2023, WPP acquired the Goat business and merged it with INCA, making Goat the only truly scaled influencer solution with over 350 employees, across 34 local markets.View full Profile
