Watch our webinar on demand as experts from Iceland, General Mills, Rude Health and Mastercard unpick the big consumer trends that are already shaping grocery in 2024.

2024 marks the beginning of a new chapter for consumer sentiment.

In the wake of Covid and the cost-of-living crisis, consumers are savvier than ever. They are carefully balancing prices and priorities, forcing retailers and brands to make tough decisions about how and where to invest.

And now that inflation is easing, the landscape is shifting once again. New consumer priorities and buying patterns are emerging.

So, what can grocery companies expect from consumers in 2024? What are the key trends, sentiments and behaviours that will shape purchasing decisions? And how can brands, retailers and manufacturers get closer to grocery shoppers in a meaningful way?

In this webinar, we bring together retailers, brands as well as consumer trends and behaviour experts to unpick the big drivers of consumer sentiment in 2024 

They discuss what’s in and what’s out in terms of trends, what it takes to inspire shoppers in this new era, as well as the role of ecommerce and omnichannel shopping. They also explore how AI can play a role catering to new consumer needs.

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Meet the panel:


david lennox

David Lennox, head of product development, Iceland Foods

David Lennox is currently head of product development at Iceland foods and has been at Iceland for 6 years, where Iceland have put a state of the art development kitchen in place as a real statement of intent to improve innovation and quality in their food offer. Before Iceland he worked at Morrisons head office as senior development chef and was part of the team who launched 11,000 products in 18 months.

Caroline Young

Caroline Young, head of insight, General Mills

Caroline leads the consumer and market insights function for EUAU at General Mills. She previously spent time in various insight and innovation roles at CPW (Nestle Cereals), Inbev and Ornua. She is passionate about helping business leaders anticipate the future to develop long term plans and identify solutions to business and brand challenges.

Camilla Barnard -32

Camilla Barnard, co-founder and brand director, Rude Health

Camilla & the Rude Health team are making healthy eating a celebration, not a sacrifice. Founded in 2005 at her kitchen table, Camilla (& her then husband Nick) set out to challenge the assumption that health foods had to be bland and boring. Today, as brand director Camilla continues to drive forward Rude Health’s principles of delivering great taste with quality ingredients: nothing artificial and nothing refined. She also looks after how Rude Health is seen and heard by the wider world. So that includes everything from the food and drinks themselves, to the people who work for Rude Health, to the packaging.

Previously Camilla consulted for B&Q’s publishing arm, and worked in the City and fashion, using the Japanese language skills she learned while living in Japan.

Matthew Piazza

Matthew Piazza, global consumer goods and grocery segment lead, Mastercard

Matthew Piazza is the global consumer goods and grocery segment lead for Mastercard Data & Services. He has 10+ years’ experience in the CPG industry, most recently at Google and previously at Danone and Keurig Dr Pepper where he worked in brand and product management roles.


Julia Glotz, moderator

Julia is a writer, editor and consultant specialising in food and drink, with more than 15 years’ experience working in trade media. She was on staff at The Grocer for nine years, including five years as managing editor.