All Shopper trends articles – Page 15
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Category ReportRice, pulses & noodles trends 2024: Oodles of noodles
Convenience, affordability and a growing appetite for Asian food are driving gains for noodles. How are suppliers capitalising?
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Category ReportButters & spreads trends 2024: The rise of posh butter
With chef-made butters going viral on social media, can the craze for premium penetrate retail? And how is the butter renaissance affecting spreads?
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Comment & OpinionBrands need to ruffle feathers to stand out on today’s shelf
We live in an increasingly noisy world, constantly bombarded with marketing messages – brands need to cut through the clutter, says Wander Bruijel, chief strategy officer at Born Ugly
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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NewsLoyalty card pricing backed by shoppers, exclusive survey reveals
Smartphones have made it easy for shoppers to download multiple loyalty apps… and not forget them
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Analysis & FeaturesLabrador retail crime and Asda rebrand: this week on grocery social media
Asda unveiled a fresh rebrand and bread-stealing Labradors became Facebook celebs. What you missed this week on social media in the world of grocery
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Comment & OpinionCookie-cutter loyalty programmes won’t cut it anymore
Creating compelling reasons for shoppers to come back again and again is essential, says Maria Giacobbe, SVP of business development at Epsilon UK
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Comment & OpinionWhy Tesco, TikTok and salad is a significant combo
Stupid dances, silly challenges and now Tesco salad bays. Just a few of the many ways TikTok has changed how consumers consume and now, apparently, how businesses do business
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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Category ReportOwn label trends 2024: Time for a spring clean?
Own label innovation is looking dusty, experts argue, as lower prices take priority over excitement. Is it time to take risks again?
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NewsTikTok trend sees Tesco create new salad bays
Produce aisles will be divided into three sections to offer a base, a builder and a topper for salads
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WebinarsWATCH: How grocery can use data to win shoppers' loyalty
Watch our webinar to find out how retailers and brands can convince shoppers to keep coming back for more in this challenging climate with the use of data insights.
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Comment & OpinionDiscounters keep the market honest and ensure shopper trust
The discounters keep us out of arguments that rage in markets like Canada, where doubts circle around retailers profiteering, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionInnovation must work harder to tempt shoppers
Those who have used recent winds of change to drive change for themselves appear to have won out on the innovation front, says Jackson Woods, advanced analytics consultant for Worldpanel by Kantar
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Comment & OpinionFever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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Analysis & FeaturesSausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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NewsJust 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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NewsCanned wine brand Most Wanted is UK’s biggest single serve
It has grown sales by 86% in the last two years
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?