All Shopper trends articles – Page 14
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WhitepapersWhat impact is the cost of living crisis having on Christmas?
In its latest report, Vypr uncovers how the current economic climate is affecting consumer behaviour this Christmas, and what opportunities it presents for next year.
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Promotional FeaturesHow the cost of living crisis is changing food and drink habits
Fewer treats, shopping around, and the return of pandemic behaviours are just some of the impacts of the cost of living crisis. Read the full report to find out more.
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Promotional FeaturesAre retailers missing out on a driven opportunity?
With almost 9 in 10 post-pandemic shoppers still preferring to drive when shopping for groceries1, retailers could be missing a golden opportunity to pique their interest while on-the-move, potentially driving footfall and sales.
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Promotional FeaturesWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.