Building consumer confidence in seafood to boost consumption

The seafood market has experienced turbulence over recent years, as diets and lifestyles have changed dramatically due to factors such as the pandemic, environment and economic concerns. Yet it remains the perfect fit for consumers wanting healthy and sustainable meal options.

In this report, the Norwegian Seafood Council shares consumer and market insight on the dynamics driving seafood choices in the UK and reveal how to build consumer confidence in seafood to boost consumption.