All Shopper trends articles – Page 6
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Comment & OpinionWhy the summer of sport wasn’t enough to boost grocery
Weather influences not just what we buy and how much – but also where we shop, says Alex Lawrence, senior strategic insight director at Circana
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Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
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Comment & OpinionBrits care about the climate – but won’t change their food habits
Sustainability alone isn’t enough to convince shoppers to buy less environmentally impactful products, says Richard Cope, senior trends consultant at Mintel Consulting
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ProfilesPlanet Organic’s Aurelia Ziomek on overconsumption, UPFs and saying no
‘To me, health food stores are about so much more than just selling products – they are about building connections and bringing like-minded people together’
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ProfilesMy organic food job: Harry Gerrard-Stevenson, social media manager, Mr Organic
For Organic September, social media manager Harry discusses how Mr Organic shares his values and vision on how to balance consumerism and the environment
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstream
As the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Category ReportCold brew trends 2024: Full of beans
RTD iced coffee has enjoyed another growth spurt. Yet some of the giants have suffered a volume decline in the past year. Why?
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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Category ReportHot beverage trends 2024: How the wellness ‘mega-trend’ hit UK cuppas
The wellness ‘mega-trend’ has landed in the nation’s cuppas, as brands add fruits, herbs, mushrooms and more to hot beverages
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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Analysis & FeaturesCoffee is king of the cuppa: 10 charts that explain UK attitudes to coffee
What makes coffee drinkers tick, and what do they want to see more of in retailers’ fixtures?
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Comment & OpinionWhite Claw’s vodka extension is another sign of hard seltzer’s demise
Hard seltzer sales remain small, and White Claw sees a bigger opportunity in spirits
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Analysis & FeaturesRefills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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Comment & OpinionTikTok cucumber trend comes too late for UK growers
Logan Moffitt has taken the internet by storm with his cucumber salads videos racking up over 30 million views
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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Comment & OpinionHow M&S clothing went from frumpy to Gen Z favourite
M&S’s style renaissance has been driven by Gen Z shoppers, a demographic that would have steered well clear of the M&S clobber of yesteryear
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Comment & OpinionWhat can we learn from Tesco’s continued market dominance?
Tesco delivers on the things that matter to a lot of people, rather than trying to be the best at one or two elements, says Jeremy Garlick, partner at Insight Traction