All Shopper trends articles – Page 4
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Category ReportGlobal food trends influence bakery aisles
The bread and bakery aisle is increasingly becoming a destination for flavour seekers
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Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
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Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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Category ReportSnacks to the maxx: how Brits’ habits are getting healthier
Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
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Category ReportGLP-1 boom poses a challenge for snack brands
Retailers and suppliers alike are scrambling to prepare for the proliferation of weight-loss drugs in the UK
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Category ReportCottage cheese boom sees flurry of innovation
Cottage cheese has brushed off its 1980s diet food connotations
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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NewsVape ban fallout deepens as sales and volumes continue to fall
According to specialist convenience insight agency Talysis, the value of tobacco, vapes and smoking alternatives fell by 4.4% and by 7.8% in volume during the first quarter of 2026
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Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
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NewsFruit lager the ‘shining saviour’ of beer as sales surge by 50%
Growing demand prompted Tesco to introduce a dedicated bay for fruit lagers in 300 stores last month
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Comment & OpinionBefore the shelf: why AI makes most brand strategy obsolete
AI is quietly becoming the new gatekeeper of grocery shopping, filtering brands before shoppers ever get the chance to see them, says Nicola Nimmo, head of customer engagement at Cheil