All Shopper trends articles – Page 4
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Comment & OpinionHow to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
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Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
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Analysis & FeaturesHow Oscar Mayer’s NASA-inspired Gastro Hub aims to turbocharge NPD
A Mission Control room sits at the centre of Oscar Mayer’s new seven-figure Gastro Hub. It’s all part of CEO Ian Toal’s plan to turbocharge innovation
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Comment & OpinionFood stores must prioritise convenience and brand building
The brands that have inspired loyalty have stuck unwaveringly to their customer promise, says Richard Curry, head of retail at Rapleys
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NewsFood to go driving growth for convenience, new data shows
The channel saw wholesalers and symbol groups ramp up their food-to-go offer to cater for demand over the past year
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Category ReportOrganic trends 2024: Can organic find its hero?
As organic volumes fall, can newly rebranded industry body UK Organic be a successful champion? And what are brands doing?
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Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
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Promotional FeaturesWhy K-food is rapidly gaining traction with the UK's foodies
Among the different Asian cuisines gaining popularity in the UK is South Korean food, with the market proving the starting point of a K-food wave in Europe, according to CJ Foods.
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Comment & OpinionHow premium brands can survive the bargain-hunting era
The rise of budget supermarkets, copycat products, price deals, own brands, bulk offers, and loyalty prices have all further embedded price-savvy consumer behaviour, says Natasha Murray, chief client officer at media agency UM
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Analysis & FeaturesTesco still Britain’s favourite, but competition is ramping up
Tesco is on top for the 10th year, but its dominance has reduced slightly. So who’s gaining ground as the cost of living crisis eases?
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Comment & OpinionKorean potato bread and food for inner happiness: key trends from the 2024 Fancy Food Show
Mediterranean diets, Korean influence and revamped cheeses were all on display at this year’s show, say The Brand Nursery’s James Acton & Chris Blythe
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Comment & OpinionHow fmcg businesses can benefit from their own manifestos
Nothing helps colleagues plan and deliver more than a consistent statement of the overall direction, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura
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Events & AwardsGrocer Gold Awards 2024: Tesco remains Britain’s Favourite Supermarket
The UK’s biggest retailer once again came out top in NIQ’s Homescan survey of more than 7,000 households
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Category ReportLunch trends 2024: Why lunch is going places
As food-to-go options get more adventurous, brands are looking to broaden the horizons of lunchboxes, too. Who’s winning?
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NewsSunday becomes second biggest trading day for food-to-go outlets
New drink occasions and working from home arrangements are affecting eating out behaviours
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Category ReportSauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
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Comment & OpinionThe art of marketing the little (more expensive) luxuries to grocery shoppers
In uncertain economic times like today, the ‘lipstick effect’ often takes hold
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Analysis & FeaturesCute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery