All Shopper trends articles – Page 4
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NewsCook shakes up merchandising in new trial to get shoppers to try more products
The trial is one of a series of moves being rolled out by the premium ready meal retailer to encourgae shoppers to try more of its menu, chief commercial officer Ashley Davis told The Grocer
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Promotional FeaturesUnlocking hidden profits: how brands are undervaluing loyalty
Loyalty programmes can struggle to demonstrate clear financial returns due to poor tracking and over-reliance on discounts. Read how data-driven strategies and financial accountability can unlock their full potential.
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NewsTilda unveils trio of ambient ready meals for ‘time-poor’ shoppers
Ready in two minutes, the meals each provide one of the reccomended 5 a day
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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Comment & OpinionUltra-processed opinion: what the public think about UPFs is entirely irrelevant
What should we make of a government-funded ‘dialogue’ to include consumer views on UPFs when developing the new National Food Strategy?
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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Comment & OpinionTrendy categories are fragile. Here’s a Prime example
Mistaking fleeting conformity for long-term commitment is a gamble that can leave once-thriving categories struggling to survive, says Chris Blythe, director of The Brand Nursery
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Range PreviewHighlights from M&S Food’s revamped slow cooked meat range
M&S Food has given its slow cooked range a refresh, adding new international flavours and convenient solutions
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NewsLidl’s TikTok Shop launch sells out in 18 minutes
The discounter went live on TikTok Shop with a limited run of 3,000 bundles of high-protein products at about 10am today
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NewsSnacking a ‘love language’ for most shoppers, Cadbury survey finds
Eight out of 10 agreed it was ‘worth the extra calories to share a snack with someone I love’
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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NewsTerry’s adds trio of Easter eggs to drive sales ‘beyond Christmas’
The innovations include a snack-sized chocolate egg, filled with orange cream
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Category ReportStorm clouds gather: trends in vapes, tobacco & accessories 2025
Tobacco & vaping is facing new rules designed to protect people and the planet. How can retailers reliant on vapes and ciggies weather the storm?
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NewsFrylight adds Air Fryer pure oil spray to tap growing shopper trend
The NPD responds to the growing popularity of air fryers, with 58% of Brits now using one
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Promotional VideosWhy agility and speed are vital to compete effectively in the modern fmcg arena
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across some core fmcg categories.
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Comment & OpinionGaming set-ups are an untapped opportunity for fmcg
The gaming set-up has become a canvas for self-expression and brands can integrate themselves by understanding what gamers want, says Emma Thompson, head of agency at Golley Slater
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Category ReportMaking light work of housework: cleaning trends 2025
Shoppers want strength and efficacy in their cleaning products. So, which brands are helping to turn a tough job into a breeze?
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
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Analysis & FeaturesIs Veganuary losing steam? Or adapting to the future of plant-based?
Since launching in 2014, Veganuary has established itself as a key date in the calendar. But this year, activity is more muted. So does Veganuary need to adapt to a new environment? And what does it say about the future of plant-based?