All Shopper trends articles – Page 3
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Comment & OpinionWhite Claw’s vodka extension is another sign of hard seltzer’s demise
Hard seltzer sales remain small, and White Claw sees a bigger opportunity in spirits
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Analysis & FeaturesRefills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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Comment & OpinionTikTok cucumber trend comes too late for UK growers
Logan Moffitt has taken the internet by storm with his cucumber salads videos racking up over 30 million views
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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Comment & OpinionHow M&S clothing went from frumpy to Gen Z favourite
M&S’s style renaissance has been driven by Gen Z shoppers, a demographic that would have steered well clear of the M&S clobber of yesteryear
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Comment & OpinionWhat can we learn from Tesco’s continued market dominance?
Tesco delivers on the things that matter to a lot of people, rather than trying to be the best at one or two elements, says Jeremy Garlick, partner at Insight Traction
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Category ReportPizza trends 2024: A slice for everyone
Pizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales?
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NewsLamb Weston makes UK grocery debut with frozen chip range
The range can be cooked in an oven or an air fryer
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Comment & OpinionFan marketing: how brands can target events like the Eras Tour
The first step of fan marketing is to find authentic connections between what a brand values and what its fans value, says Jenny Zegler, director of Mintel Food & Drink
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Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Range PreviewSpatchcock duck and fish finger rosti: Tesco Christmas range 2024
Tesco is pulling back the curtain on its festive range where classic flavours pair with exciting new trends
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NewsNivea launches TikTok Shop to tap younger demographic
Nivea launched its TikTok Shop with an influencer hosted live stream, which focused on its men and women’s skincare range
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Range PreviewWaitrose launches Urban Pizza and sides fakeaway range
Can Waitrose can steal some discounter shoppers and bring the urban pizza trend home?
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Category ReportBreakfast trends 2024: Why brekkie is going places
As on-the-go breakfasts take off, supermarkets are going toe to toe with foodservice players. Who’s winning in the convenience era?
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Comment & OpinionHow Greggs could eat up the evening meal competition
The chain’s sales are growing faster in the evening than any other part of the day
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NewsPassion Fruit Martini, Piña Colada, Mojito and Daiquiri cocktails drive RTD category growth
The four most popular serves account for 60% of the growth in canned cocktails
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Comment & OpinionCould buckwheat be the next ancient grain to break into the mainstream?
Shoppers are open to trying the nutty seed, Mintel data suggests
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Comment & OpinionWill an Asda reset reclaim worker and shopper affections?
It is a dramatic but necessary move by Asda, with the pressure mounting on Mohsin Issa and his TDR Capital backers
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?