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By Emma Weinbren (emmaweinbrenwrites@gmail.com)

Submissions deadline: 17 July 2026

Print, digital and sponsorship opportunities

Fmcg multinationals are throwing money behind supplements & wellbeing products. Take Unilever, which in April acquired US gummy supplement brand Grüns; or Suntory and Estrella Galicia, which put money behind Rem3dy Health in June. So, will the sector continue to prove profitable?

Investment: high-profile deals

  • What have been the standout deals of the past 12 months?
  • Why are multinationals so confident in the vitamins & supplements sector?
  • Which brands are tipped for stratospheric growth?

Innovation: key trends

  • Which ingredients and formats are proving most popular in vitamins & supplements?
  • Which need states are behind the key trends?
  • Is gut health still in growth?

Cold & flu: winter sniffles

  • How are suppliers of OTC medicines preparing for cold & flu season?
  • Which retailers are offering flu jabs and what’s the uptake been like?
  • Is the way shoppers treat their colds changing?

Hayfever: allergies on the rise

  • With allergies on the rise and longer pollen seasons, how are hayfever remedies faring?
  • Which brands are outperforming the wider sector?
  • What have been the standout innovations in this space?

Women’s health: periods, pregnancy & menopause

  • How are retailers working to better support women’s health?
  • Which brands are key disruptors in this space?
  • Are prices over-inflated in this sector?

Innovation

  • We will profile three new products or ranges. We need launch date, rsp, and a hi-res picture of each.

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