cornish pasties

Source: Unsplash/Scott Eckersley

By Rob Brown (rob_j_a_brown@hotmail.com) 

Advertising deadline: 6 November 2026

Submissions deadline: 30 October 2026

Savoury pastry brands are innovating to lure younger consumers and tap new occasions. From curry-flavoured pies, to protein sausage rolls and brunch quiches, which new launches are driving incremental sales and which have staying power?

Innovation: Standout launches

• What have been the standout category launches of the past 12 months?

• Which consumer trends do these innovations respond to?

• Which ingredients and flavours are most prolific?

• Do they tap any new occasions?

Improvements: Making tweaks

• How are suppliers tweaking their recipes to improve their taste?

• Which are showcasing new-look packaging?

• How are shoppers responding to the changes?

Marketing: Major campaigns

• Which brands are throwing money behind marketing campaigns?

• Which channels are they focusing their efforts on?

• Have sales increased as a result of the activity?

Pricing: Inflationary pressures

• How are higher energy and ingredient costs impacting the category?

• Are shoppers trading down due to budget constraints?

• How are brands faring in comparison to own label?

Innovations: We will profile three new products or ranges. We need launch date, rsp, and a hi-res picture of each.

 

Downloads

Topics