All Shopper trends articles
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WhitepapersHow shoppers will be eating, spending and buying next
Get the facts behind the fmcg hype as real-life shoppers reveal which food trends really shape their shop.
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NewsWeight-loss drugs to fuel rise of smaller plates in 2027, says Bidfood
The foodservice wholesaler has predicted ‘Mini & Mighty’ dishes will drive growth for operators, such as right-sized bowls, sliders, snack pots, mini desserts and grazing plates
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NewsAsda pilots new ‘Rewards Plus’ feature in latest loyalty expansion
Scottish shoppers will be able to unlock additional spending cash pots and fuel savings throughout October under the latest loylaty pilot
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NewsWaitrose changes ‘Good Health’ label criteria to focus on nutrition and transparency
Alongside a new ‘Good Health’ logo, the retailer said it was shifting from traditional low-calorie and low-fat metrics to include better ingredient and nutrition criteria and transparency
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NewsBritish food: 83% value provenance but only 34% seek it out
Eight in 10 shoppers say Britishness matters when buying food and drink, yet fewer than half actively look for British-labelled products, new research reveals
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Guide ToThe Grocer Guide To Snacking
Healthier options, functional ingredients and the influence of dietary medications continue to colour consumers’ attitudes towards snacking. However, shoppers continue to turn to the traditional favourites and choose flavour above any other consideration.
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Partner FeaturesHow an SME can accelerate ecommerce performance and growth
Discover how invaluable insight from an online retailer has enabled SMEs to successful e-commerce growth.
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NewsHardys to get major rebrand as owner Vinarchy eyes £1.4bn opportunity in UK wine
Three of Hardys’ biggest ranges have been reworked, with new-look Stamp and VR joined by a reworked Crest
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NewsConsumer optimism inches higher despite gloomy forecasts
Consumer sentiment inched up for the third month in a row in September, continuing its recovery from April’s low of –25 and reaching the highest point in two years
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Category ReportHow social media is shaking up the petcare category
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
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NewsConsumer confidence ‘stumbles’ in September as autumn budget looms
The worsening Middle East crisis caused consumer confidence to dip in September, according to the latest BRC-Opinium sentiment survey.
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Comment & OpinionFoodTok or FadTok? How brands can spot genuine TikTok trends
TikTok is an invaluable window into emerging consumer tastes, but its algorithm rewards novelty, surprise and shareability rather than long-term relevance, says Jonny Forsyth, principal strategist at Mintel Food & Drink
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Comment & OpinionDoes your brand pass the DADA test?
Prime aced the desirability test, but its £63m reversal shows why no brand can afford to neglect the other three, says former global CMO François Bazini
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Analysis & FeaturesThe weight-loss boom reshaping the dairy sector
For GLP-1 users with smaller appetites, every calorie counts – and dairy is caught in the crossroads of functionality and indulgence
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Category ReportIt’s all Greek: the natural yoghurt that’s booming
Whether it’s whipped into marinades, frozen into ‘bark’ or eaten by gym-goers as an alternative to ultra-processed protein snacks, yoghurt is having a moment
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NewsRustlers lures younger shoppers with ‘protein packed’ chicken muffin
Protein Chicken Muffin contains 18g of protein and 282 calories per 154g serving
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Analysis & FeaturesThe retailers putting artisanal cheese in the picture
Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences
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Category ReportPremium lines drive block butter’s success
There’s a new style of parenting on the rise. It’s called being a butter mum
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Partner FeaturesFunctional focus: reaching the new functional food shopper
With functional food now mainstream in Britain, this fast-growing category represents a huge opportunity for retailers and suppliers to create healthy profits.