All Shopper trends articles
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NewsQuaker adds Overnight Oats with chia seeds to lure young shoppers
Quaker’s overnight oats range has launched in Blueberry and Mocha Choc Chip flavours
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Comment & OpinionThe World Cup won’t make American brands feel local
The 2026 World Cup will tempt US brands to go global – but visibility and adoption are not the same thing, says François Bazini, former CMO at Suntory Beverage & Food Europe
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News‘Instagrammable’ sushi sales booming in UK, Seafish research reveals
According to the organisation’s Sushi in Multiple Retail 2026 report, sushi sales surged 13.6% in value and 2.9% in volume in the year to May, with sales worth £228m and 11,280 tonnes shifted
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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NewsC-stores and supermarkets top list for witnessed theft as crime becomes ‘normalised’
Seven in 10 shoppers now view theft as “normalised”, while 12% say they feel ‘indifferent’ when witnessing crime in bricks & mortar stores, according to new research
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Analysis & FeaturesHow M&S ‘Only’ ingredients range blazed a trail for non-UPF brands
M&S’s limited ingredients range has attracted some criticism – but it’s been a hit with shoppers. Brands and own-label suppliers alike have taken note
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Comment & OpinionThe protein boom isn’t over – it’s evolving
Protein is still important but consumers are waking up to the risks of products that focus too narrowly on one nutrient, says Dr Ando Ahnan-Winarno, co-founder and COO at Better Nature
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Comment & OpinionUltra-processed food: history and controversy
Foods classed as UPFs are a long-standing part of modern life, making up around 60% of many people’s diets sayys Professor Sarah Berry, professor of nutritional sciences at King’s College London
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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NewsLidl Plus app users unfazed by loyalty scheme overhaul
Users of Lidl’s Plus app have been undeterred by the discounter’s switch to a points-based loyalty programme, with daily active users up 20% year on year in May
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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Comment & OpinionThe drinks industry is solving the wrong problem
When it comes to low & no alcohol, the category may be booming but innovation is sadly lacking, says Chris Friend, managing partner Amsterdam at Superson
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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NewsFather’s Day spending to hit £1.3bn despite World Cup clash
Retail and shopper marketing agency Savvy predicted growth of 3%, marking the slowest growth rate of any major calendar event so far this year
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
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NewsFood sales surge in May as heatwave drives shoppers online
Barbecue goods were in high demand as the UK enjoyed the hottest day of the year ahead of the May bank holiday weekend.