All Shopper trends articles
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Category ReportA wider world of cuisine: trends in world cuisine 2025
Brits have had enough chow mein and nachos. They prefer truly authentic regional dishes from the likes of Mexico, India, Korea
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Feature SynopsisFocus On Ready Meals: 10 January
Ready meal ranges are getting bigger, better and a whole lot pricier
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Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Promotional FeaturesHow collectible campaigns could solve grocery crisis
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsAldi trolls Tesco and M&S with real cake sandwich
The NPD will be stocked in Aldi’s bakery aisles for a limited time
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NewsFix’s ‘original’ Dubai chocolate hits UK through Harrods tie-up
The viral trend is thought to have been inspired by Fix’s Can’t Get Knafeh of It bar
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NewsCarnation jumps on pistachio boom with new Drizzle dessert sauce
The ‘premium dessert sauce’ combines condensed milk with pistachio flavour
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Category ReportPasta changes shape: trends in pasta & sauce 2025
Shoppers are looking beyond spaghetti and fusilli to new varieties of pasta, as well as new sauces inspired by world cuisines
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Category ReportSomething to smile about: trends in oral care 2025
Oral care’s value sales are rocketing as stylish and sustainable challengers put pressure on the biggest players to up their game
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Comment & OpinionGoodbye Dubai? Why the pistachio chocolate trend is here to stay
The proliferation of Dubai-style innovation chocolate has served as a platform to introduce pistachio as a core flavour in confectionery
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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Category ReportThe trolley problem: petcare category report 2025
Supermarkets and pet shops are losing sales as a new generation of pet parents turns to online and bargain stores. How can the mults fight back?
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NewsLindt Dubai-style chocolate bars reduced to clear in Tesco
Lindt recently expanded the range with white and dark chocolate variants
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Promotional VideosWhat’s driving the next-gen nicotine category
As cigarette sales decline, smoke-free formats are reshaping the category. Watch this video to find out how retailers can tap into this fast-growing market and meet evolving consumer demand.
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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NewsTaste the ‘number one’ concern for functional drinks shoppers
Over half of those surveyed said taste was “very important”, the highest of all decision factors surveyed
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NewsNon-alcoholic beer and cider trademarks boom amid booze sales slowdown
Brands including Kronenbourg, BrewDog and Lucky Saint have all debuted new non-alcoholic NPD in recent years
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Comment & OpinionRIP Rum Stripe: Why can’t big beer get ‘beyond beer’ innovation right?
Non-beer innovations are churned out regularly by the major brewers in the US. So why are versions from UK brewers more hit and miss?
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Analysis & FeaturesIs it time for a rethink on our cashless future?
Cash is undergoing a resurgence, backed by advocates for vulnerable people and security-conscious governments. So is the future really as cashless as once imagined?