All Shopper trends articles
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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Promotional FeaturesHow the air fryer revolution is powering flavour exploration and category growth
At this time of year, most of the nation wants to eat healthier while saving time and money, so it’s an ideal moment to celebrate one of the most popular and efficient meal time hacks – the air fryer, maintains McCormick UK marketing director Caroline Lesur
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NewsA fifth of Brits taking part in Veganuary
Twenty-four to 34-year-olds were most likely to take part in Veganuary
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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Category ReportNut butter spreads its wings: trends in jams and spreads 2026
The fight for the number one spot in nut butter is heating up, as brands expand their repertoires. Who are the major challengers – and why?
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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Category ReportDining at its finest: trends in ready meals 2026
As consumers shun restaurants, a super-posh ready meal market is emerging. So, what persuades Brits to part with the big bucks?
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NewsConsumers losing patience with shrinkflation, research finds
Three in five UK consumers consider shrinkflation ‘very unfair’ and want retailers to flag when brands reduce pack sizes, according to new research by Capgemini
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NewsData: Rivals undercut Tesco on third of Everyday Low Prices range
Analysis of Assosia data by The Grocer shows consumers could buy 32% of the products featured in Tesco’s new Everyday Low Prices campaign cheaper somewhere else
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Comment & OpinionTargeting food deserts could help solve the junk food feedback loop
It’s never been a secret that children in the most deprived neighbourhoods are twice as likely to be obese as those in the wealthiest ones
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’
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NewsUK consumer confidence edges up but ‘remains gloomy’
Consumer confidence edged higher in December after a better-than-expected budget, according to the BRC
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Analysis & FeaturesThe best product launches in every fmcg category for 2025
From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every category’s most significant product launch of 2025
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NewsOne in five UK households place online grocery orders
Data from Worldpanel by Numerator shared with The Grocer shows 20.6% of households placed online grocery orders in November, up from 19.0% in November 2024
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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Comment & OpinionRetailers must navigate grocery’s trickiest Christmas trends
Financial pressures remain front of mind for many households across the UK, notes Luke Hand of Mail Metro Media
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NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
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WebinarsHealthy eating forecast: the biggest trends for 2026
We’re kicking off 2026 with healthy eating trends sourced from experts at Ocado, Mars, Pip & Nut and Vypr. Register now to find out what’s set to shape the year ahead.
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WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
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Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy