Proper is hoping to tap shoppers’ growing appetite for spicy snacks with a new lentil chip variant.
House Hot Sauce was developed by in-house chef Edward Ibbotson, who created Proper’s original lentil chip five years ago.
Billed as offering a “controlled heat and a tangy finish that keeps you coming back for more”, the NPD (rsp: £2.25/85g) will hit Tesco tomorrow, with a wider rollout planned for March.
A £1.25 PMP (50g) will roll into Nisa, Costcutter, Spar and Dhamecha on 2 February.
According to Proper, the innovation will tap shoppers’ growing appetite for spicy snacks. It will contribute to the growth of the Proper Chips brand, which added £3.6m on volumes up 10.9% in the year to 6 September 2025, it added [NIQ].
“Our chips range keeps going from strength to strength as more people look for non-potato alternatives to traditional crisps, so it felt like the right time to bring a properly standout spicy flavour into the lineup,” said Proper Snacks CMO Sandie Dilger.
“We’re hot sauce obsessed in the office, so we jumped at the chance to create our very own House Hot Sauce, and then work out how to translate that unique flavour kick onto a chip.”
The launch will be backed by the latest iteration of the ‘Practice Proper Snacking’ campaign, across digital, sampling and in-store touchpoints.
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